With SparkLoop, it's easy to add a completely customised, beautiful referral section to your newsletter in just a few clicks. Giving your subscribers an easy way to share their referral link from with
The referral section is the place in your emails where you give your subscribers their referral link, tell them what rewards they can win, and make it easy for them to share on social media with one click.
Thanks to our Visual Builder tool, SparkLoop makes it incredibly easy to add a good-looking, highly-optimised referral section into your emails in just a few clicks.
Alternatively — if you want complete design control over your referral section — you can follow our instructions to build your custom referral section using our ESP custom fields.
Here are some examples of successful referral sections:
What should your referral section look like?
There are 7 components to an effective referral section...
Add an attention-grabbing call-to-action (title)
Add some text (keep it brief) which explains what rewards your subscribers can win, and how many referrals they have to make to win them
Add the subscriber's unique referral link using the correct merge tag
Make it easy for your subscribers to share by including 2-4 social sharing links
(optional) Add an image of your reward(s). You'll need to add the image(s) yourself manually in your emails; they aren't available as a custom field from SparkLoop
(optional) Add the number of referrals that subscriber has already made, using the correct merge tag
(optional) Add a button linking to your Referral Hub — a page where your subscribers can check how many referrals they've made and see further sharing options
How to build your referral section
There are two ways to build your referral section. You can either use our Visual Builder (really easy) or design it yourself from scratch (a bit less easy).
With SparkLoop's Visual Builder you can create a gorgeous referral section in seconds, complete with sharing options and a link to your Referral Hub.
Every element is customisable, including images, copy, colors and font size.
To create your referral section, go to the Referral Section page in your campaign dashboard.
The Visual Builder is NOT available for Campaign Monitor users at this time, as Campaign Monitor doesn't support HTML blocks inside of emails. Instead, please follow the instructions below to build a custom referral section.
Custom referral section
if you want to design your own completely custom referral section, you can do so easily with SparkLoop.
First, design your referral section with whatever tool you normally use to build your emails. Then insert the appropriate SparkLoop merge tags for your ESP wherever you want dynamic referral information to be displayed.