Rewards

Don't know which rewards you should choose? Check out our rewards guide.

Rewards are the beating heart of your referral program. Setting up and editing rewards is super simple in SparkLoop.

How to set-up rewards

To add a new reward to your referral program go to the Rewards page in your dashboard and click on the button + Create new reward.

In the modal window enter:

  • the reward name (keep it short and sweet)

  • the number of referrals needed to win this reward

  • whether the reward is digital (e.g: a PDF, a coupon code, access to a private group, etc) or physical (e.g: a swag)

  • Optionally an image (see below where images are used)

  • Switch on the Recurring reward option if the reward can be won multiple times by the same person (see below)

When you're done, click on the + Create Reward button.

Where are the images used?

The image you upload in SparkLoop will be used in one place and one place only: your referral hub page.

These images won't automatically appear in your emails. If you want to display the reward images in your emails you must upload them in your newsletter.

How to send the rewards

Most of the time, you will want to send your subscribers a "reward email" to inform them they have won a reward.

If the reward is digital (eg a PDF, coupon code, video etc), you can include a link to the reward in the reward email.

If you're sending a physical reward, then you should use the reward email to ask for the subscriber's home address.

You can set up these emails in SparkLoop by clicking on the Edit Email button and configuring your email there.

Alternatively, you can set up the reward emails in your ESP (e.g Mailchimp) by creating an automation that is triggered when subscribers hit the number of subscribers needed to win the reward. You can see detailed instructions for your ESP here.

Recurring rewards

There might be situations where you want a subscriber to be able win the same reward multiple times.

For example:

  • a 15% coupon code every 3 referrals

  • an Amazon Gift Card every 10 referrals

In SparkLoop these rewards are called "recurring rewards". To set up a recurring reward, simply switch on the option "Recurring reward".

Multiple rewards

In case multiple rewards are triggered at the same time, the subscriber will get all rewards. For example, imagine a referral program with 2 rewards:

  • Reward X every 2 referrals

  • Reward Y at 6 referrals

A subscriber who refers 6 friends will get both rewards; reward Y for having referred 6 friends and reward X because 6 is a multiple of 2.

Deleting / Archiving

You can edit or delete a reward unless that reward has been won by a subscriber. When that happens, a reward cannot be deleted and the number of referrals cannot be edited. This is to make sure historical records of who has won what and when are kept intact.

If you want to remove a reward that has been won you can archive it.